13 Tips for Effective Crisis Management
Crisis expert Dallas Lawrence of Burson-Marsteller provides 13 tips for PR pros in the midst of a crisis. | MORE »The post 13 Tips for Effective Crisis Management appeared first on PR News.
View ArticleWhy Qantas Eliminated Its Media-Relations Twitter Feed
Australian airline Qantas shut down its media-facing Twitter account as of today. | MORE »The post Why Qantas Eliminated Its Media-Relations Twitter Feed appeared first on PR News.
View ArticleWeiner Returns to Twitter: Some Tips For Him (And Other Rehabbing Brands)
Anthony Weiner is back on Twitter. Here are tips for the "Weiner brand" as it wades back back in—some of which apply to any tainted brand. | MORE »The post Weiner Returns to Twitter: Some Tips For Him...
View ArticleU.S. Brands Questioned in Bangladesh Factory Collapse
Traditional media and social media alike were churning this morning with reports and commentary on the collapse Wednesday of an eight-story garment factory building in Savar, a suburb of the...
View ArticleContrast in Crisis Management: How Two Railroad Companies Reacted to Disaster
The contrast between the two railway accidents offers an important juxtaposition in how to handle a crisis, and how not to. | MORE »The post Contrast in Crisis Management: How Two Railroad Companies...
View ArticleLive Fast & Furious, Die Young: Should Universal Use Paul Walker YouTube...
Paul Walker's death in a fiery high-speed car crash raises some tough PR questions for Universal. Universal already had a "do as I say, not as I do" PSA starring Walker in the can. As of this morning,...
View ArticleUPS, FedEx Use Crisis Management to Save Christmas
Holiday shippers are being accused of ruining Christmas for many consumers. They will need to rely on some sincere crisis management to weather the storm. | MORE »The post UPS, FedEx Use Crisis...
View Article6 Essential Steps for Surviving a Crisis
The best way to prepare for a crisis is to plan for it in advance. Here are six steps you can take that will help you when the dark days descend. | MORE »The post 6 Essential Steps for Surviving a...
View ArticleDairy Queen the Latest Fast-Food Brand in Social Media Crosshairs
Given their broad franchise networks and large customer base—and of course their huge social media audiences—fast-food chains can be seen as guinea pigs for how the public discourse is digitally...
View ArticleSouthwest’s Communications Chief Shares Her Top 3 Crisis Management Tips
Many organizations make the mistake of not planning for a crisis, thinking it’s either superstitious or somewhat futile. But when dealing with a crisis, you need to be fast, transparent and most of...
View ArticleUnited Airlines, in Tone-Deaf Response, Doubles-Down on Policy
Videos of a man being dragged off of a United flight Sunday night have quickly spread through the web, drawing widespread condemnation and outrage. While United CEO Oscar Munoz publicly apologized the...
View Article3 PR Lessons From the ‘Summer of Hell’ at Penn Station
The infrastructure renewal plan for New York's Penn Station could’ve been a PR nightmare for Amtrak, which owns the station. But after the work was completed and service resumed as usual in early...
View ArticleMassage Envy Crisis Widens #MeToo Movement to the Brand Level
Massage Envy, the spa chain with nearly 1,200 U.S. locations, is under fire as a BuzzFeed investigation brought to light more than 180 allegations of sexual assault made against the company and its...
View Article3 Tiers of a Social Media Crisis—and How to Manage Each One of Them
Savvy communicators know that having a crisis plan in place before a situation emerges is crucial for any brand. But not every negative comment requires a full-scale mobilization of the proverbial...
View ArticleUnder Armour Arms MyFitnessPal Users With Facts About Data Breach, After...
Following a data breach by an unknown party in February, Under Armour—MyFitnessPal’s parent company—released an email on March 29 notifying users of the incident. In the email, Under Armour explained...
View ArticleEssentials for Your Social Media Crisis Survival Kit
Communicators can never be too prepared for a crisis, especially in the age of social media. Luckily, there are dozens of tools—many of them free—your company can leverage to assist in planning for and...
View ArticleStarbucks Doubles Down on Its Philly Incident Apology
Starbucks has had a rough week after an issue of racial discrimination at one of its stores in Philadelphia led to national headlines. In response, the company has gone beyond the traditional CEO...
View ArticleEssentials for Your Social Media Crisis Survival Kit
Communicators can never be too prepared for a crisis, especially in the age of social media. Luckily, there are dozens of tools—many of them free—your company can leverage to assist in planning for and...
View ArticleStarbucks Doubles Down on Its Philly Incident Apology
Starbucks has had a rough week after an issue of racial discrimination at one of its stores in Philadelphia led to national headlines. In response, the company has gone beyond the traditional CEO...
View ArticleQuick Checklist for Using Live Video During a Crisis
With information spreading via traditional media and social media at ever-increasing speeds, speaking out about a crisis right from the start can help you shape the story and make clear that your...
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